What role does automation play in your e-commerce business? Over the past three years, the digital market has undergone significant changes. As more and more users use smartphones (currently 87% of internet users can use them), digital marketing has become an important factor. Creating a plan that suits you and your customers is very important to get more customers, retain existing customers, and stay in order.
In today’s digital economy, customer retention is crucial, with 50% of consumers saying they will re-engage with the company after only one positive experience. At the same time, you will also want to develop new customers, share what potential customers can do, and organize experiences to interact with potential (and existing) customers on each channel (when you are still getting understanding and useful feedback).
Numbers support it. Leadsquared research shows that as customers seek a higher level and level of commitment to the company, fulfilling these expectations can increase loyalty and engagement overall.
To keep customers successful, your e-commerce business needs a successful marketing strategy based on a number of factors.
1. Customer segmentation
What they say is true: no two customers are the same. Depending on the marketing content, customers may fall within the limits (depending on how close they are to conversion).
MailChimp data sharing paints a comprehensive picture of how sharing your customers can get the best results.
With automated marketing, you can begin to categorize your customers well so that they can turn around in a timely manner. By doing this, you can create better advertising campaigns, better understand your customers, and analyze it.
Finally, you can use marketing automation to develop high-quality customers through customized product submissions and increase your communication with them.
McAfee is a good example. They use marketing automation to attract new customers, but they find that customers can “boost” – the numbers are large, but the quality is not high.
By streamlining the process, they developed a customer-centric system that can be used to help assess the potential of unique customers – so that they can be delivered to vendors when they are ready to change.
Although overall customers could go down by 35%, their conversion rate increased by 400%. This means that although they can create a few approaches, self-guided people are able to turn around (but better overall).
2. Customizes your website
Customers like to browse websites that store information about them and display content that is familiar and relevant to them. A survey by Invesp shows that 53% of online shoppers believe the process is very worthwhile and have an impact on the decision to buy them.
With this in mind, how can automation make your website more personalized?
The first step is to find out where your customers are on the customer journey. Once you find this out, you can provide them with information that fits these guidelines. You can offer them related products, additional services, or ask them for specific feedback.
Platforms like BrightInfo make it easy to customize customized services. It can automatically provide each visitor with the most important content based on each visitor’s needs, their rankings and business environment, their channel of arrival, etc.
Gourmet Boca Java coffee provider is a good example of automated website design.
Also, the company learned that those who are willing to take advantage of this offer are those who buy “two bags”. This has led to customized products, especially for those who can change.
Another good strategy is to organize accommodation for clients based on their interests and behavior. This enhances their experience because it allows them to access important content quickly. They should not go through a few steps to find what they want and what they do not want.
For example, Netflix has a custom home for each user. This makes it easy for them to access movies and shows, and they may also enjoy it. They can also easily follow what they have seen.
3. Improves customer satisfaction
Discussions about marketing automation in a protective mask supplier business often revolve around collecting new methods and convincing them to turn around. But we cannot underestimate the effectiveness of automation in developing existing customers and long-term relationships with them.
Automation can help build your relationship with customers. Whether it’s helping them with interviews, customer service comments or anything else, it can help build a fuller, better experience and more.
Creating long-term relationships with all customers will not only make changes and purchases in the future, but also lead to advice.
When planning to build strong relationships with your customers, it is not enough to make them fall in love with your product. You will succeed in every aspect — by improving your website experience and providing quick and reliable help.
You will be able to deliver on your promises and provide valuable marketing services to keep your customers engaged.
4. Social media and chatbots
Another important aspect of business automation is the use of chatbots to improve the customer experience. Build a chat to answer customer questions, interact with each customer regularly, and send weekly content updates. This will bring back more customers to your website and increase the length of their visit.
Drift, a chat software, released a recent report which found that 34% of users use chat bots to reach “human” representatives. This means that chatbots are not only a simple question, but they also develop a way to convert potential customers.
Chatbots solve the common problem and pain point of e-commerce websites: bounce rate. By making it easier to direct people to the right content, users do not get frustrated and click away.
These data show that chatbots are not only tools within themselves, they are also part of the collective process of users browsing your website. Chatbots can help them find the clues of the information they need.
When people visit their websites, the Frank and Oak clothing companies use chat rooms. For e-commerce companies that offer clothing for both men and women, this can help customers browse websites faster.