Breeding on YouTube is not as easy as it was a few years ago. The YouTube algorithm is constantly evolving and has gone through several iterations. Therefore, if you want to grow your channel in 2022, you need to prioritize some key indicators.
That’s why we’ve compiled a list of best practices and examples of successful channels to inspire you for the future. But besides all these practices, there is one more thing that you should not forget: the quality of your videos, which must be well written, shot and edited. Rav.ai Video Editor makes it quick and easy to edit and create engaging YouTube videos.
Proven ways to boost your YouTube channel
Over the years, YouTube has prioritized several metrics in optimizing and maximizing videos for users. With recent changes, you should focus on three aspects: click-through rate (CTR), audience engagement, and watch time, as these are key to determining whether your video will attract the right audience.
Click-through rate is the percentage of people who viewed the thumbnail and clicked on the video. For example, if your video has a click-through rate of 5%, that means that out of 100 people who see your thumbnail, 5 will click through and watch your video.
Watch duration is the percentage of people who continue watching a video after 30 seconds. YouTube measures this with a metric called audience engagement. You can check this for each video in the Video Analytics tab.
Watch time is the amount of time in minutes that users watch a video. For example, if 200 people watch a video for 10 minutes and the average watch time is 60%, you get 600 minutes of views. you can also buy real youtube view.
See this blog post for a more detailed explanation of these statistics. Let’s take a look at how to optimize your channel and content to improve these numbers by 2022.
Optimize your YouTube channel profile
An attractive profile is a great way to promote your YouTube channel, improve SEO and show new subscribers what to expect when they subscribe to your channel.
Take Nick Niemin’s YouTube channel profile as an example and see why it works!
Your profile description should immediately show visitors the benefits you offer. You also need to build social credibility, so make sure viewers have a reason to subscribe to your channel rather than giving them more options.
Finally, let your audience know when they can expect your new posts and, in Nick’s case, when the live stream will begin. It’s important to use hashtags in your profile description, but YouTube recommends not using them too often.
Include contact information such as email addresses or social media profiles in your profile description, and provide space for links to websites, online stores, or other resources you want your users to know about. If someone comes to your YouTube channel and asks for a referral or advice, it can help you get more subscribers.
Start with keyword research
Optimize your title, content and description with keywords to ensure your video ranks well on YouTube and Google search. If you want your video to be found, you need to prioritize the search results due to the large amount of content created on YouTube.
If you’re looking for keywords, start by searching YouTube. Enter the topic you want to create a video about and YouTube will automatically show you the most common keywords related to that topic. All of these keywords can be potential topics. They show you which keywords are most searched for so you can tailor your content.
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Remember, it’s best to use long-tail keywords. This gives you a better chance of a good placement. That’s why the best keywords are questions and explanations. You can go a step further and click on one of the results to watch a video on that topic.
But simply searching on YouTube is often not enough to beat the competition. You need to use specialized tools like VIDIQ to track keywords and identify their specific potential on YouTube. You can register this tool and install browser extensions. The system provides search volume data and has a scoring system that shows how competitive a keyword is and how likely it is to rank on YouTube.
NVIDIA also has a trend tracker that allows you to track growth trends related to your interests. Simply set up a trending alert and VIDIQ will notify you when similar terms or keywords related to your channel are searched. This allows you to capitalize on trends before they develop.
View similar content on YouTube
This step is almost essential after keyword research. When searching for keywords on YouTube and Google, feel free to look for content that is already listed for those keywords.
This will help you not only discover what resonates with your target audience, but also identify gaps in your content and quality. You can follow different YouTube and Instagram influencers to get some ideas on how they publish their content.
Critically analyze the video and determine what you think could be better. Take the next step and read the comments to see what your users think. You will find many comments about what viewers expect, what they like and what they don’t like.