With ➕ a billion websites and approximately 30,000 billion web pages indexed by Google’s indexing robots, it becomes imperative to do SEO to hope to be visible.
But for many people, positioning a site on Google is still a mystery. Find out below how to do SEO on Google.
What is SEO?
SEO is the art of improving the positioning of a web page or website on a search engine.
There are two main types of SEO on Google, and even three:
- natural referencing (SEO),
- paid referencing (SEA),
- And local SEO.
1 Natural referencing
Search Engine Optimization (or natural referencing) encompasses all the methods and techniques used to position a website in the first natural results displayed in the SERPs (or search engine result pages).
In France, Google reigns supreme in the world of search engines with more than 91% of searches performed. It thus leaves the rest for all the other search engines (Bing, Yahoo, etc.).
In short, doing natural referencing means: optimizing your website in order to give it a better place in Google for free.
2 Paid referencing
Unlike natural referencing, Search Engine Advertising (SEA) consists of setting up advertising actions on a search engine.
To do paid referencing on Google, the tool used is Google Ads. This is about acquiring keywords on which to position your site in Google through an auction system.
3 Local SEO
Local referencing or local SEO can be defined as natural referencing on a local scale (of a specific city or region).
Doing local SEO service therefore amounts to positioning it in the first places of local results. The particularity here lies in the use of local keywords to the detriment of generalist keywords.
Why is SEO important?
Whether natural or paid, the objective of SEO is always to make your site known on the Internet, improve its visibility and increase traffic.
SEOs and digital marketing experts use the techniques and means at their disposal to develop the reputation and brand image of their customers on the Internet.
SEO aims to develop a long-term relationship based on trust and credibility. Doing this type of SEO guarantees quality traffic and therefore a better conversion rate. It is a continuous work that requires time, investment and patience. But eventually, the benefits are seen.
For new websites and those with little notoriety, appearing in the first natural results of search engines is almost impossible. This is where paid search comes in to quickly increase your ranking on Google within your budget.
The advantage here is to increase your conversion rate at the same time as your turnover.
💡 Coupled with a good natural referencing strategy, the purchase of sponsored links ensures good visibility for your site.
How to rank your site on Google?
To do SEO effectively on Google, you have the choice between natural referencing and paid referencing. But often, the best option is to combine these two types of SEO.
How to do SEO SEO
There are a number of rules and recommendations to increase the chances of your site standing out from the pack. Concretely, you must:
1 Choose good keywords
To make a good natural referencing, you must identify strategic keywords for your activity.
These are the keywords that your targets are using in Google. You must then position yourself on these keywords. It can also be interesting to choose long tail keywords, which are more complete and more precise.
2 Optimize your content
The challenge here is to write quality content, optimized for Google and pleasant to read for your visitors.
For this, you must observe the good practices of local SEO marketing services. Note that your content should answer your target’s questions rather than just focusing on keywords.
3 Make a good net linking
The next step is to implement a good linking strategy to find quality backlinks.
These are external links that recommend your content.
4 Technical optimization
Finally, making a good natural referencing implies having an optimal HTML code.
You must optimize your URLs and your Title, meta-description, Hen tags as well as your “Alt” image attributes.
How to do SEA referencing?
Advertising on Google requires preparation. Our web marketing agency can help you optimize your Googles campaigns. Here are the different steps to get there:
1 Buy good keywords
The relevance of the targeted keywords largely influences the results of your Google Awards campaigns.
However, the more searches a keyword has, the higher its cost. You can use the Google AdWords Keyword Planner to see the competition for a keyword.
2 Define a budget
When doing SEA referencing, each visit has a cost.
This is the cost per click (CPC). To have better control over your advertising campaign, it is recommended to set a ceiling budget. You will be able to adjust your expenses according to the results.
3 Launch the campaign
It’s finally time to create your ad in text, image or video format depending on the type of advertising campaign chosen. You can then use tools like Google Analytics to track your results in real time (traffic, conversion, etc.).
SEO on Google requires:
- SEO skills,
- And a good knowledge of how the search engine works.
Do you want to improve the visibility of your site on Google? Entrust your project to our SEO and web marketing agency to ensure better results.