Holidays are a very important time (and stressful!) For repair shops. However, for the most part, revenue goes up for repair shop owners as the number of tickets produced by their repair shop software grows. However, this busy and productive era can often be even better. Many repair business owners are not trying to improve their business because the sale is good. After all, why are you trying to improve something that is already very good? Consider a 5% increase in sales during a busy season. This will generate more money than a 5% increase over the slow season. So this season, Santa Claus should not be the only one distributing gifts! This year, selling gift cards with software for your repair shop should be your secret weapon if you want to boost holiday sales.
Before we move on to the benefits of gift cards, let’s see how they work?
What Are Gift Cards?
The gift card industry is also booming, with no signs of slowing down! Gift card sales worldwide are expected to reach $ 1.9 billion by 2027. But what exactly is a gift card? The Gift Card acts as a debit card, but is prepaid by the issuer. A gift card recipient may use it to purchase your own ticket management repair software.
Here’s why you should shoot.
What Is Your Business About?
A modern gift card system may be inexpensive and straightforward to set up, regardless of the size or scope of your cell phone repair business.
Consider these additional ways gift cards can help your repair shop grow.
1. Buy Quickly
When your customer buys a gift card at your repair shop, you sell whether the recipient will ever enter your store or not.
Recipients spend only half of all card money and forget to spend the rest of the money. This is known as a “breakdown,” which can be defined as the uncontrolled profit of your business.
2. Customers Buy More With Gift Cards
According to a survey, 59% of consumers will spend more money than they are allowed on gift cards. This results in higher revenue, and happier customers. For example, a customer receives a $ 25 gift card from your repair shop. But the product they want to buy for $ 50. In such a case, consumers often use out-of-pocket money to cover product costs.
3. Build Product Awareness
When someone receives a gift card from you, you will immediately be interested in what you can offer. Even if your store does not provide what the recipient wants, 42 percent of customers will still give the card to someone else. When you receive gift cards through your repair shop software, you let people decide who your target market is. Someone will eventually use the card down the street, and each time you change hands with someone else, add another channel to make your repair shop grow.
4. Create multiple touch points
You can collect email addresses when customers purchase something with their gift cards. This will allow you to interact with your customers more often. That way it allows you to give them extra sales updates, limited time deals, and discounts. You could also use a gift card to start a loyalty program, which will give you extra contact points. This will allow you to personalize the merchandise and discounts for each customer to improve the cost limit on a relatively inexpensive gift card.
5. Selling Out Of Stock Items
Show off your gift-giving gift card in prominent places. For example, suppose all the items on your list go on sale before the holiday shopping ends. In that case, customers are more likely to buy a gift card than they would like.
6. Comparison of repair shop software
Gift cards are useful as they work with your local trading system. Additionally, you can keep track of gift card purchases and regular purchases in one place, making it easy to learn the behavior of your customers.
7. Unused Cards are a Pure Benefit
This one speaks for himself. Sometimes, gift cards are not used for any reason. So making it an easy profit for you. For example, a customer buys a gift card at your repair shop. Then offer it in a way that you did not use. This way, you get a sale even though the recipient did not buy anything from you. You get to save the product and make a profit out of it.
Explained above are all the ways you can use to boost your sales this holiday season with gift cards in your repair shop.