Blogging for your company is no longer optional; it is essential for many reasons. Hundreds of millions of bloggers around the globe publish new content every day, and each visitor spends an average of 11.4 seconds on Google searching for information. Every day, 3.5 billion web searches are conducted in the United States. Because it informs potential customers about their purchasing decisions, blogging is crucial to your brand and thought leadership.
The majority of blogging companies (79%) reported a positive return on investment from their inbound marketing efforts (ROI). Marketers who blog generate 67 % more leads than those who do not. By optimizing your site for search engines, you can increase the number of people who read your blog and the quantity of traffic you receive.
SEO Best Practices for Blog Traffic and Engagement
Here are the simple actions you may do to increase your blog’s SEO.
Choose the Right Keywords
Search engines employ keywords to determine what content is relevant to a user’s search and what content is not. In most cases, a web user will type a few key terms or phrases into a search engine to discover information on a specific topic. The search engine lists the most relevant results to the query based on this information.
The best way to increase traffic to your blog is to use relevant keywords throughout the body of your post. You may use Google’s Keyword Tool to find out the average monthly searches, relevancy, and competition for a keyword and similar keywords. Assemble your material so that the keywords come naturally. If you try to “force” keywords into your content, it will become less relevant.
Optimize Your Title
Because only a small fraction of viewers read the rest of an article, a good headline is vital. It’s simply a matter of being pickier about who you assist. Include the top keyword phrases you’ve used in your blog to make it more relevant. Keep your title to less than 66 characters as a general rule, as this ensures that the full title is visible on the search page while searching.
Only Create and Publish Original Content
You must provide original content that fulfills your audience’s interest while also informing them to keep them engaged. Google prefers original content because it supports its search engine algorithms. When you’re seeking an answer to a critical question, it’s inconvenient to have to read the same advice from three different blogs. This is something Google is aware of.
Include subtitles in your blog entries as you write them to make it easier for search engines to read and index them. If Google understands what your site is about, your original content will have a more substantial impact. Promote your material to reach a larger audience, including at least three links to other sites, social media channels, or pages on your blog. If other websites link to your content from theirs, you’ll get additional traffic, but only if the links are accurate.
Always Include Relevant Images
Image-rich blog posts are more popular than those without. People remember photos six times better than words, so using them to break up your content and make your posts more memorable is a good idea. Apps and search engines are adding visual search components and SERP fragments to the picture recognition game.
Google, on the other hand, is interested in seeing your photos. You should follow their lead and add more photographs to your gallery, to put it another way. Highlight captions or image captions with ALT tags that include your most important keywords and thank your sources in your captions or image captions.
Consider Your Meta Description and Tags
A short meta description makes it easier for search engines to find content on your site. It’s a good idea to include your most important keywords in your meta description. You should also create relevant categories and tags to make it easier for users to find specific content on your blog. With the right WordPress plugin, you can also organize tags depending on their popularity or other characteristics.
Include Autocomplete Synonymous Keywords and Questions
A simple Google search turns up many phrases and topic suggestions – synonyms. In this case, Google is sending helpful information from the search engine. Your blog’s SEO will improve if you answer more relevant questions and supply synonyms.
Pay Attention to Your Subheadings and Bulleted Lists
Consider using these related terms or inquiries as subtitles for your blog post or any lists you’ve previously created. Headlines can help Google identify what’s inside your blog and scan the writing as if it were being read by a person, in addition to just breaking up your content. This style of the organization also includes bullet and numbered lists.
Be Picky About Your Links
Links have nothing to do with your blog, so don’t include them. Google wants to see links connecting to your blog to show that you have done your study and properly cite your sources.
Websites with low rankings are ideal for SEO for your blog. On the other hand, Google does not appreciate you conducting research and citing an out-of-date source. That is not the case; Google values quality.
You want people to come to your site via Google, stay on your site, and eventually become clients. It’s important to remember, though, that a website with little traffic and a high rank can nevertheless be relevant and authoritative in your sector. If you want the most visitors, paying for advertising is not the best solution; instead, contact an SEO agency to help you achieve the best results.
All of this necessitates long-term SEO for your blog. It won’t be a once-a-year or every-few-months task. If you incorporate SEO into your blog strategy, it should play a significant role.