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5 Simple Tips to Find and Fix Keyword Cannibalization

Brands already have stiff competition and fight hard to seal a top spot on the SERPs. Hence, the last thing they want is their pages competing against each other. If you fail to monitor site performance, Google would see your pages as competitors and spread the results between them. It could affect your SEO and rankings. All the pages should work together for the same goal for the brand to succeed.

This blog will learn keyword cannibalization and ways to solve it.

What is Keyword Cannibalization?

Keyword Cannibalization happens when two or more pages target the same keyword. Google crawlers are confused and think that both pages belong to rivals. This rivalry between two pages of the same domain affects engagement, traffic, and conversions.

If both pages are combined, they could rank higher and get more sales and engagement. Hence, top SEO agencies in Adelaide and other major cities ensure that each strategy and keyword complement the holistic goal of enhancing the brand’s presence and generating leads.

How Cannibalisation Affects Your Site:

When two pages compete for the search term, the web site’s performance is limited. Below is a list of the effects of keyword cannibalization on a website:

  • Content Dilution: The content becomes diluted as the valuable information gets scattered across multiple pages. As a result, the content lacks depth and looks incomplete. Get the help of a company doing SEO in Adelaide to help you fix thin content.
  • Affects User Experience: Users have to visit multiple pages to find what they want when cannibalization occurs. It affects user experience, driving them away from the site. Hence, top digital marketing agencies in Adelaide, Canberra, Melbourne, and other prominent cities emphasize user experience.
  • Obstructs Building Authority: Pages targeting the same keyword have thin content and lack depth and substance. It is impossible to establish expertise and build authority if the content is not detailed and well-researched.
  • Link Dilution: If two pages compete against each other, the backlinks get split between them. It would lessen the chances of the page ranking higher for the backlinks.
  • Affects Conversion Rates: One of the pages will get more sales. But if both the pages targeting the search term get merged, it can significantly boost conversion rates.

 

Five Ways to Identify and Solve Keyword Cannibalization:

Use Google Search Operators: 

Google search operators will help you identify keyword cannibalization without much effort. Although it takes some time, you can find duplicate content through this method. All you should do is to type on the Google search bar site:yourwebsite.com “topic”. While it is a simple method, it requires much manual work. Also, another disadvantage is that it only works best for medium and long-tail keywords. You can get in touch with companies doing SEO in Adelaide to tackle this challenge.

Use Google Search Console: 

Another way to identify keyword cannibalization is through Google Search Console. The best thing about the Search Console is that it is entirely free and gives access to the top 300 positions on the SERP. In the performance section, you will see a list of queries for which your pages have received impressions. If you select a query, you can see all the pages that rank for the same keyword. If more than one URL is for the same keyword and has the same intent, then it is likely that those pages suffer from keyword cannibalization. A digital marketing agency in Adelaide can help you identify keyword cannibalization.

Merge Articles and Pages:

Sometimes, you will find that two or more of your blog posts have search terms and target the same people. In this case, you can combine both posts into a single blog post for effective results. You should identify the best-performing blog post first. Then you should fill in the gaps and make it a more comprehensive post by incorporating the best parts of the other blog post. It would help you pack your content with more data to boost your rankings. You can either delete the other blog post or use a 301 redirect to drive traffic to the remade blog post.

You could also find that two pages rank for the same keyword when researching the Search Console. In this case, if you find that there is no good reason to have a second page, consider merging them into one. Merging them can improve the authority of the first page. You need to find which page receives the most traffic, dwell time, and conversions. With this information, you can merge both pages to avoid the scatter of traffic and conversions. In this way, you can increase the ranking and conversion rates of the same page.

Alter the Links: 

Google ranks a site based on both backlinks and internal links. So, we can fix keyword cannibalization by disrupting linking itself. If quality links could make a page rank higher, you can remove and replace those links to fix cannibalization. If you highlight the less valuable links in your content, it can help solve the problem of keyword cannibalization. When you highlight less important links, you can teach Google to prioritize one link over the other.

You can also use software to track backlinks from influential sites. With that information, contact the webmasters to delete the old links. You can also ask me to give you new links to the content you want to highlight. Thus, by changing the links, you can solve the problem of keyword cannibalization.

Add New Keywords: 

If the content has enough depth and has valuable insights, you have more opportunities to target new keywords. Identifying user intent would uncover opportunities for keywords.

Two pages must have a word that summarises both of them. When you have identified the broad term, you can use it to drive more traffic to your consolidated pages.

If you want more informative articles you can read them at The Techy Fizz.

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