Blogs are extremely popular for getting into the minds of your readers by writing informally and conversationally. The best part of blogging is you can give information and pitch your product or service in an unintrusive manner. It follows the writing pattern and style naturally. Also, readers find it interesting and want to make a purchase, or perform mentioned actions in the blog by themselves. Let’s discuss how to increase the rankings of your blog on search engines.
The ultimate SEO guide for new blogs
Writing a blog is fine, but the game is how to write a blog with improved online visibility. Cover things like:
- Does your blog answer customer queries? If yes, Google will pick up passages from your blog to display in featured snippets.
- Are you applying on-page SEO tactics? It will improve the chances of achieving higher search rankings.
- What type of links are you using in your blog? Both internal and external links play a vital role in web page indexing.
You can’t ignore the page experience in blog SEO that includes page speed and website navigation. We’ll explore it in detail in further sections.
Setting up the foundation
The title and the keyword around which the blog revolves around is the foundation. When you focus on many keywords or user queries at once, customers will get confused. For example, weight gain diet, losing weight diet, diet to hair health, and skin-nourishing diet. Web crawlers won’t be able to decide to show your pages for which query.
Working on a single topic is much better, like a weight gain diet. In this way, you create a blog covering this topic from all possible angles. It satisfies the readers, and search engines pick you more for featured snippets. For a new blog, go for long-tail keywords. It has many benefits like:
- Less competition
- Higher conversion rate
- Increase content visibility
Look out for Google searches and Answer The Public to find long-tail keyword ideas. Next, the headlines must be catchy and interesting. When you create a worthy headline, you complete 80% of your job.
Write for humans, not for search engines
Rankings play a critical role in blogs but do not supersede the humane factor. Humans will empty their credit cards to pay, not search engines. If you win the readers, search engine algorithms are automatically on your side. Hire SEO experts to optimize the factors that count:
Dwell time
How much time does a user spend on your blog post? For this, your blog content structure matters the most. Arrange it beautifully while keeping readability in mind. Readability improves with proper H1, H2, and H3 tags. Furthermore, bullet points and pointers make the text easy to grab.
Most users access blogs through mobile that have space constraints. So, write small paragraphs and short lines.
Pages per session
A writer can’t write everything in a single blog. But, the human mind is curious and wants to know more. So, you can put relevant internal links within a blog. In this way, you’ll create natural anchor text and improve pages per session. It increases your rankings considerably.
Page speed
Page speed is the ultimate factor for improving the user experience. In today’s time of rising internet speeds, people can’t wait for a site to load. So, optimize your blog page speed with compressed images, and minifying CSS, HTML codes.
Include descriptive images
Humans can perceive images 60,000 times faster than text. Additionally, users can understand the written context easily with images.
Optimize your meta tags
Keyword variations are your most helpful tool to optimize your meta tags. Research for LSI keywords and synonyms to use their variants at different places. It helps you stay from keyword stuffing, duplicate content, or search engine penalty.
Create an effective meta description and title tag to improve CTR from search results. Ride through the audience persona and write meta tags as per user intent. When readers them meaningful, they’ll prefer to click at your site rather than others.
Write Enticing CTAs
What is the purpose of writing a blog if users won’t perform the desired action? If you provide information, readers will come and leave your blog without enacting what you need. It is essential to guide users with an attractive Call to Action. When you provide valuable information in the blog, end it with enticing CTAs like Subscribe for free, get monthly newsletters, and the like.
Plugins streamline blog SEO efforts.
When setup plugins after deep consideration, plugins are of great aid to you. Yoast SEO, WordPress, and All in one SEO are the most writer-friendly. On the other hand, you need to learn about how to use plugins like Wix and Squarespace.
Final Words
In short, blog SEO is an art that includes both creative and technical aspects. Keywords play a central role in blog SEO, finding its synonyms and LSI keywords to use in heading, subheadings, meta description, title tag, and URL. Guide your reader towards what you want to achieve through blogs with appealing CTAs.
